Overview
The Insites and Duda integration enables teams to move seamlessly from identifying digital marketing issues to presenting and implementing solutions.
By combining Insites’ automated audits with Duda’s AI website generation and editor, users can:
Instantly create new websites for prospects
Quickly update and optimise existing customer websites
Reduce the gap between insight and action
This integration is designed to support both new business acquisition and ongoing customer value delivery.
Key capabilities
Instant website generation
Users can generate a fully populated website directly from an Insites audit in a matter of seconds.
Business data - including contact details, branding, and online presence - is automatically transferred into Duda’s AI builder to create a tailored website.
This allows teams to:
Present a visual solution immediately after identifying issues
Demonstrate the value of a new website during sales conversations
Create more engaging and persuasive prospect interactions
Deep editor linking
For websites already built in Duda, Insites provides direct links into the editor.
When an issue is identified in an audit, users can:
Click directly into the relevant page
Make updates within Duda
Republish changes quickly
This significantly reduces the time required to resolve issues and improves operational efficiency.
Benefits
Move from insight to action instantly
Rather than stopping at identifying problems, teams can immediately present or implement solutions.
This makes conversations more outcome-focused and increases the perceived value of both the audit and the service offering.
Strengthen sales conversations
Generating a website during or after a sales interaction helps prospects clearly visualise the opportunity.
This can:
Increase engagement during meetings
Make solutions more tangible
Support higher conversion rates
Improve efficiency for delivery teams
Deep editor links remove friction from the optimisation process. Teams can act on audit findings quickly, without needing to manually locate pages or content within the CMS.
Reinforce ongoing customer value
Regular audits combined with fast issue resolution create a continuous improvement cycle. This helps teams consistently demonstrate progress and maintain strong customer relationships over time.
Recommended workflows
To maximise the value of this integration, it should be embedded into daily workflows across both sales and post-sale teams.
Prospecting and outreach
Use instant website generation to make outreach more relevant and engaging.
Recommended approach:
Run audits for target prospects
Generate websites for high-priority opportunities
Share these as part of follow-up communications
This helps shift outreach from generic messaging to tailored, visual proposals.
Sales conversations
Incorporate website generation into live discussions with prospects.
Typical flow:
Review the audit findings
Highlight key issues and opportunities
Generate a website based on their business
Walk through the proposed solution
This makes the conversation more concrete and solution-oriented.
Post-sale optimisation
Use deep editor links to quickly act on audit insights.
Recommended approach:
Re-run audits regularly
Identify issues or improvements
Navigate directly to the relevant page in Duda
Apply updates and republish
This ensures continuous optimisation with minimal friction.
Ongoing performance reviews
Use audits and website updates to demonstrate progress over time.
For example:
Compare previous and current audit results
Highlight improvements made
Showcase updated website elements
This supports clearer communication of value to customers.
Best practices
To ensure successful adoption:
Limit the number of available templates to a focused, high-quality selection
Encourage consistent usage across teams
Integrate website generation into existing sales processes
Use audits regularly to identify and act on opportunities
Set-up guide
1. Access integration settings
You must be an admin user in Insites.
Navigate to:
Profile (top right)
Account Settings
API & Integrations
Select Duda
2. Connect your Duda account
Enter your:
API endpoint
Username
Password
This enables secure authentication between Insites and Duda.
3. Enable integration features
Two core features can be enabled:
Deep editor links
Adds “Edit with Duda” functionality within audits
Allows direct navigation to the editor
Instant website generation
Enables AI-powered website creation
Unlocks additional configuration options
4. Configure website generation
Choose how websites should be generated:
Required template → users must select from predefined templates
Optional template → users can choose between templates or AI-only
No template → websites are generated entirely from AI
For most organisations, requiring templates ensures consistency and quality.
5. Select templates
If templates are used:
Navigate to Duda Templates
Select the templates to make available
Save your configuration
These templates will be presented during website creation.
6. Enable AI generation flow
Enable the new AI flow where available to ensure optimal performance and experience.
7. Validate setup
To confirm everything is working:
Run an audit
Select Create & Share → Create Instant Website
Verify templates appear correctly
Generate a test website
Summary
The Insites and Duda integration enables teams to move directly from identifying issues to delivering solutions.
By combining automated audits with instant website creation and direct editing capabilities, it supports:
More effective and engaging sales conversations
Faster resolution of website issues
Stronger demonstration of ongoing value
Consistent usage across sales and delivery teams is key to unlocking the full benefits of this integration.