What is the Insites MCP server?
It's an integration between the Insites platform and your own AI agent, LLM or workflow. It allows you to embed the power of the Insites platform within your own AI agent, where you can do anything from running audits to summarising results to sending tailored proposals. It can even be used by your sales reps to break down audit data and help them level up their pitches and sales conversations.
All the power of your Insites account, now available in your favourite AI agent.
So what kind of things can you do with the MCP server?
You can run full digital presence audits directly from your AI agent, then summarise the audit results and extract the 3 - 5 most pressing issues, and create follow-up actions, conversation points or even email drafts
2. You can use conversational prompts to help you find businesses to prospect e.g
Find me 3 lawyers in Manchester and run an audit on each one
Run a full audit on greenwoodaccountants.co.uk and then summarise the top five issues in simple, non-technical language I can use on a sales call
Find three cafés in Bristol with weak online visibility, run audits on each, and tell me which one has the highest-priority issues we could solve with our services
3. Integrate audit insights into your sales or CRM workflow so that your team has actionable data, not just raw results, resulting in easier and smoother sales conversations.
4. Create tailored proposals for prospects
5. For existing clients, re-audit periodically and show improvement over time (or new issues), giving your team a data-driven talking point for retention or upsell
These are just a few of the capabilities at your fingertips with MCP.
Why should you use it?
Saving time, creating more sales and upsell opportunities, upskilling your sales team, automating your workflows... The possibilities with MCP are endless, so much so that even we are still learning all the things that are possible with it.
One of the biggest challenges our partners face is their sales reps being overwhelmed with the data they're presented and being able to effectively communicate it to prospects and clients alike. Now, they can just ask AI, “What products should I sell to this customer and how do I pitch it to them?” And once they know, they can ask AI to “Please add them to the proposal for me.”
The possibilities are so endless,
we’re still learning the extent of its value
MCP is still new in terms of available AI software - in fact, it’s so new, we couldn’t list the extent of it’s possibilities. Instead, we’re actively learning new and exciting use cases from our customers within Insites Labs.
Innovation is at the heart of our business, so we’re open to learning with customers like you whilst allowing you to explore the latest in AI technology as it becomes available