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Keyword Planner

What is the Keyword Planner, and how can you and your team use it?

Coral Wood avatar
Written by Coral Wood
Updated yesterday

What is it?

Insites Keyword Planner is a powerful keyword research tool designed to help sales and SEO teams sell keyword opportunities and services confidently by identifying relevant keywords with a click of the button.

How does it work?

Our Keyword Planner uses AI, competitor data, and website content to generate keyword suggestions that your customer’s sites are missing - meaning your sales reps and production teams can sell and add tangible improvements to their website.

Who is Keyword Planner for?

Sales teams

Keyword Planner takes the complexity out of keywords for both your sales reps and your customers by:

  • Giving your sales reps relevant keywords, enabling your sales reps to confidently communicate opportunities and create urgency

  • Removes the guesswork or hassle of switching between multiple tools by highlighting the highest-value keywords instantly

  • Offering data-driven insights into why the suggested keywords are the most suitable for their customer, improving their sales pitch and building trust with the prospect

SEO Teams

With Keyword Planner, your production and content teams find the right keywords for your customer’s site:

  • Helps identify the right keywords to optimise a customer’s website for SEO

  • Reducing manual keyword research for your content writers - with Keyword Planner, it’s automated and can be done with the click of a button all within the platform

  • Once keywords are selected by your sales rep, they are stored in the customer’s audit so they can be monitored and optimised over time

Customer lifetime value

The Keyword Planner is designed to help deliver a continuous service to your customers by:

  • Helping your sales reps to work with their customers on an ongoing basis to find the next keyword they should optimise for

  • Offering an insight into your customer’s keyword health, with our ranking dashboard that allows sales reps and production teams to track keyword positions over time

How It Works

  • The website URL is the most essential input – keyword suggestions can be generated in one click with just this.

  • Competitors help refine suggestions by pulling in relevant competitor keywords.

  • Products & services are auto-detected from the website, so manual input is only needed if they’re missing from the site.

Best Practices for Optimal Results

  • For comprehensive keyword suggestions, include competitors and products & services.

  • If competitor insights are important, be sure to add competitor URLs.

  • If unsure, start with just the website URL—you can always add more inputs later.

Generating Keyword Suggestions

  • Once inputs are set, click “Generate keyword suggestions” to get tailored keyword recommendations.

Viewing & Managing Keyword Suggestions

  • After clicking “Generate”, a list of keyword suggestions is displayed.

  • Each keyword includes:

    • Search Volume (how often the keyword is searched per month).

    • CPC (Cost Per Click) (useful for paid ads)

    • Source (where the keyword was pulled from)

Adding & Managing Keywords:

  • Add keywords to your target keyword list by clicking “Add” in the table.

  • Beta limit: You can add up to 20 keywords per audit.

  • To modify research inputs, click “Show research inputs” above the table.

Updating Keyword Suggestion:

  • After editing inputs, a banner will appear prompting an update.

  • Click “Update results” to refresh the list with new keyword suggestions.

Exporting Keyword Data

  • Download your full keyword list by clicking “Export”.

  • Available formats: CSV or Excel for easy offline access.

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