Ensure your analysis is accurate and properly reflects your product offerings by customising the weights of all of your tests. The overall score is a weighted average of all of the tests in the account, so getting the test weightings right is crucial for a stand out report that paves the way for conversations that convert!
Adjusting test weightings
It is also possible to adjust how much influence each particular test has on the overall score by changing the weighting applied to each test. We set the default values for each test based on our experience with industry standards, but if you need to adjust the weighting behind the tests then you can do just that.
To adjust the test weightings, follow the same steps as above to access the “Report” settings page. You may have noticed a small cog next to each test toggle, if you click this you will see additional options (where applicable) and a slider that has a value between 0 and 100.
Adjust the slider to the desired value, and you will also notice that the percentage indicator (shown in a small grey box next to the test) changes. These percentages are relative to each other, and display how much of the overall score is determined by that particular test:
You can adjust the test weighting by moving the slider or entering your desired value between 0 and 100.
Please keep in mind that the weighting each test contributes to the overall score is relative to each other – for example, if you enabled two tests, mobile optimised and Facebook page detection, and applied a 100% weighting to both tests, you would expect a website to score 100/100 if they pass both tests, 50/100 if they fail one, or 0/100 if they fail both.
Likewise, if you enabled an additional third test, Twitter detection, and set the weighting to 100% also, the website would score 100/100 if they pass all three; 66/100 if they pass two; 33/100 if they pass one and finally 0/100 if they fail all three.