The lead generation landing page and audits can be customised to your requirements by Insites, but we will need certain information from you to enable us to do this.
Choosing what information to capture
You can request any information that you could reasonably store in a text-based database, e.g. names, addresses, and phone numbers. But every field you add will reduce the chance that someone completes a request, or fills in all of their information correctly. We recommend you keep your initial request simple.
To begin, we need the following:
Brand guidelines You may also wish to include a CTA.
Data fields What data fields do you want us to collect & store from your visitors? This can also include hidden fields for tracking. E.g. email and phone number.
Hostname Which web address do you want to use for the inbound tool? (must be a subdomain). You will also need to configure your DNS to point at our servers. E.g.
analysis.mywebsite.comEmail notification (optional) If you wish to receive a notification when a lead generates a audit please supply the email address these should be sent to.
Client email design (optional) If you wish for your client to receive a notification when their audit is generated, we need your branded email template or a design. You may also wish to configure a custom outbound mailing address.
Calls to action (optional) If you wish, you can add conditional calls to action inside the analysis. In order to add these, we need the copy for your CTAs and links.
Next steps
Once we have the required information from you and any translations, we will mock up the designs for your approval before commencing the build. Here is an example of our lead generation design:
Analytics
As part of the design process, we can include custom JavaScript snippets – such as Google Tag Manager – so that you can track activity on your page. Further details of this will be discussed during your consultation with your Customer Success Manager.