Understanding where your business stands locally is crucial. That’s why we’ve launched our new Local Grid Test—a powerful tool that gives you a bird's-eye view of a business's local search performance and how you stack up against the competition.
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This tool is designed for sales agents who want to give SMEs (small and medium-sized enterprises) a clear, visual understanding of how well they rank for their target keywords in their local area.

The Local Grid Test works by overlaying a 5x5 grid on the SME’s location, with their business at the centre. Each point on this grid represents a specific area, showing the business's ranking for its target keywords based on Google search results.

What makes it special? You can dive into each grid point to see exactly how your business measures up against competitors in that area. Whether your business is in a rural setting or the heart of a city, the grid adjusts automatically based on local competition density. The coverage area can also be customised, ranging from 25km² to 400km².

Alongside the grid, users will find a dynamic table listing all competitors within the grid. This table ranks competitors by their "Threat level," which is determined by their presence across the grid and their average ranking within those points. This feature allows you to see, at a glance, who your biggest threats are.

From this table, users can highlight specific competitors on the local grid map or add them for ongoing tracking in future audits. This ensures you’re always aware of who your biggest competition is.

One of the biggest challenges businesses face is visualising their local rankings. Our Local Grid Test makes this process straightforward and intuitive, transforming complex data into an easy-to-understand visual format that resonates with SMEs.

Our tool gives you a complete picture of all the competition in the SME’s local area, so you can develop a more informed and effective strategy.

The Local Grid Test is a conversation starter. It provides sales agents with a visually compelling way to demonstrate value to prospects. Imagine walking into a meeting and instantly captivating your audience with a clear, visual map of their local SEO performance.

By clearly showing how a business ranks and where it could improve, the Local Grid Test creates natural opportunities for sales agents to discuss keyword-related products and services. SMEs can see exactly how these solutions could benefit them, making your pitch more persuasive.

This tool also empowers sales agents to identify and track the top competitors in an SME’s local area. By adding these competitors to future audits, you can help SMEs stay ahead of the curve and continually refine their local SEO strategy.