The Audit tab gives you a deeper breakdown of the business’s digital marketing performance and helps you understand the findings behind each section score shown in the Overview tab.
Each of the categories shown can be expanded to reveal individual checks and the results of said checks. These checks help highlight where the business is performing well online and where there may be opportunities to improve visibility, customer experience, or lead generation.
Within each section, results are grouped into passed checks, warnings, and critical issues to help you quickly identify the areas that may need the most attention.
Passed checks highlight areas where the business already has a strong foundation online.
Warnings highlight areas that may be limiting visibility or performance and could be improved further.
Critical issues highlight more significant problems that may impact how customers find, experience, or trust the business online.
The Audit tab is designed to help sales reps have more meaningful, consultative conversations with prospects. Rather than focusing on technical explanations, use the findings to talk about business impact — such as improving local visibility, creating a better website experience, attracting more customers, or strengthening trust online.
Selecting an individual check opens a more detailed view of the results, including additional context, supporting information, detected issues, and recommendations related to that specific area.
Some checks may also include source information from trusted third-party providers. These sources help support the findings shown in the audit and provide additional context where relevant.
You can also select “Find out more about this check” within supported results to learn more about why the check matters and how it can impact the business’s online performance.
