For SMBs, knowing that their local rival is outperforming them in their digital marketing can be a huge driver to take action.
With the Starter, Growth & Enterprise plans, Insites allows you to compare the business you've audited to up to 3 local rivals and demonstrate to your prospect why they need your help.
Adding a competitor
Before you start, you'll need to have generated an Insites audit for the business you're looking at.
Once you've found the business you want to audit, it's really simple to add some local rivals to compare the business to. To add them click on the Competitors tab and then click on the Add Competitors by search button.
A popup search window will appear, where you can add a business in the same way as you did before – either via the business name, website address or by an industry and location search. Once you have found the competitor, click on the pink plus button and if the audit has been run before it will be added into your competitor tab.
If the business you select has not yet been audited, clicking the pink plus button will generate a new audit. This audit will typically take between 30 and 90 seconds and a progress bar will keep you informed along the way.
Audits and allowances
If you have previously analysed a competitor’s website and then want to add it to another business for comparison, Insites will use the existing audit that was generated. However, if the competitor does not have an existing audit, one will be generated which will be deducted from your allowance. If you have used your allowance already, you will be billed as per your pricing agreement for additional audits.