To be able to have value packed conversations, first you need to fully understand the audit and be able to interpret the results read on to get clued up!

Once you've generated an audit, the overall Insites score is shown above the website screenshot on the left hand side.

This is the overall score for the business and is a weighted average of all of the checks performed as part of the audit. The score is out of 100, and the higher the score, the better the website performed in the tests Insites carried out.

If you want to find out how the score was gained, and the weighting of each factor, simply click on the score to see a breakdown.

The score is the first thing anyone looking at the audit will see. If you're trying to engage a prospect in a sales conversation, telling them their score is low, and that their rivals have a higher score, is a fantastic way to create engagement.

If you're using Insites to check your prospects en-masse as part of prioritisation and segmentation, the score is fantastic as a lead score (or you could combine it with other factors to create your own lead score).

Finally, the score is a fantastic benchmarking tool. For example, if you want to prove you've built the client a better website - audit their old site, and their new site and show the client the uplift in score.

The chances of a website achieving a perfect 100 score are very slim, almost impossible. All tests carried out in Insites are relative measures and should be used to compare a website’s performance to another, such as a competitor. Improving a website to outperform a competitor is a better measure than trying to achieve a perfect 100 score.

Whenever you see a score in our platform, it will be accompanied by a quick-reference colour code. The score may appear as a number with a doughnut bar around it:

Or as a score next to a doughnut bar, as shown in the Competitors page:
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The colours used vary according to the score: