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Localising the platform & audit results
Localising the platform & audit results

How to set up Insites for success in the market you serve

Zoe Fletcher avatar
Written by Zoe Fletcher
Updated over a week ago

Ensure accuracy when it comes to checking for local presence and other related metrics by using a number of localisation options in the platform.

Setting the user interface language

By default, Insites detects your language based on your computer’s localization settings and then sets the language accordingly.

You can change the user interface language when logging into Insites:

  1. At the login screen, select your preferred language using the drop-down menu in the top-right-hand corner of the screen

  2. Once selected, the page will reload using your chosen language.

Change Insites overall language easily

The available language options are currently:

  • English (UK)

  • English (US)

  • English (NZ)

  • English (Australia)

  • Dansk (Danmark)

  • Deutsch (Deutschland)

  • Deutsch (Schweiz)

  • Español (Argentina)

  • Español (Perú)

  • Español (México)

  • Español (Venezuela)

  • Español (Chile)

  • Español (Colombia)

  • Español (España)

  • Français (Belgique)

  • Français (France)

  • Français (Canada)

  • Français (Suisse)

  • ελληνικά (Ελλάδα)

  • Hrvatski (Hrvatska)

  • Italiano (Italia)

  • Laviešu valoda (Latvija)

  • Bokmål (Norge)

  • Nederlands (België)

  • Nederlands (Nederland)

  • Português (Brasil)

  • Românã (România)

  • Svenska (Sverige)

  • Türkçe (Türkiye)

If you are an Enterprise customer, but we do not offer Insites in a particular language, then please contact your Customer Success Manager as we may be able to include additional languages where possible. Alternatively, you can contact support via

Restrict Insites to certain languages

If you are an Enterprise customer, you can lock Insites to certain languages. This is useful if, for example, you want to make sure US English is always used instead of British English. If you need to enable this, please contact your Customer Success Manager, or email support via

SMB audit country

Some of Insites' checks are country specific. For example, those looking at keywords in Google will use the correct "local" version of Google.

By default, Insites detects the country the SMB operates in and will adjust the audit accordingly.

Where Insites fails to detect the country the business operates in, it will fall back to performing the audit using the "Report country" setting in your account. For this reason, you should set this to the market you operate in:

  1. As an administrator, ensure you have logged into Insites

  2. Click on the profile silhouette in the top right-hand corner next to the All Reports button

  3. Select Account settings

  4. Choose Analysis from the top menu

  5. Ensure you are in General settings on the left-hand menu

  6. Select the desired country in the drop-down menu under Report country

  7. Click Save

Display currency

Insites can display monetary figures (e.g. Google Ads spend estimates, and proposal totals) in any currency. The process is very similar to changing the report country above, except you need to choose your preferred display currency using the 3-letter currency code.

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