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Keyword research & rank tracking in Insites

A guide to Keyword ranking & opportunities

Sharlotte Briscoe avatar
Written by Sharlotte Briscoe
Updated over a week ago

Give your clients and prospects important but easy-to-digest stats on their target keywords and current rankings with our Organic search testing.

Within this test there are 3 sections of SEO information covering:

  • Target Keywords the business wants to rank for

  • The keywords the business is currently found for

  • Keyword opportunities that they could expand on

This information comes from a combination of third party sources including Semrush, Spyfu and Similarweb.


The first section shows up to 10 target keywords that you have entered about the business. The results show the ranking position of the business for those keywords and the page that was found.

The keywords can be entered while in discussion with the customer, or when you initially search for the business and run the audit.

The second section shows the keywords and page that the customer is currently ranking highest for today, listing their position, searches per month, estimated traffic from that keyword and CPC.

The last section shows the best keyword opportunities which shows pages that rank poorly but get some traffic.

If you head to the Content Keywords test, you will see if the Target Keywords are mentioned in the Titles and Descriptions, the headings, the body text and the URL. This snapshot will let you show the customer where there are opportunities to improve.

To enter the target keywords you can either enter them when searching for the business in the products and services section, or hit the cog button on an audit, and head to the product and services option and enter them there. You can change the keywords from the detail tab as well.

In order to activate these tests within your account, head to your profile picture, click Account settings and head over to Analysis. Select Enabled tests and find the Organic search (+rank tracking - beta) and Content Keywords test and enable, and click save. Don’t forget to add it to your overview by heading to the Overview editor.

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